Fashion
Tyson's Corner a Washington D.C. area mega shopping center, known for its unique and broad collection of stores, was looking for a new way to position their robust shopping and dining offerings. Whether shopping for electronics, fashion or looking for an amazing dining experience, the choices are endless.
Their selection is unparalleled in the area; TC always prides itself on having some of the most high-end and fashion-forward stores. This campaign elevated their image and positioned them as modern and current, surpassing the neighboring competition. My role: STRATEGY / CREATIVE DIRECTION / CAMPAIGN DESIGN + DEVELOPMENT / BRANDING
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