Kids
The Epik Gift Card is a whole new way to reward kids for the awesome things they do, from excelling at sports and arts, volunteering to acts of kindness, kids need to feel encouraged when they use Epik Effort! My role: I created and led every aspect of this project: Brand strategy, all brand design, all omnichannel assets: broadcast, social, videos, print, and Epik merch.
The Epik platform was used to celebrate and showcase awesome kids from all walks of life and interests. Epik is on a mission to empower kids to reach their full potential, but programming starts young, so Epik puts a spotlight on them to do good things ( in this case, Epik things) and get rewarded for it by shopping at their favorite stores. The EpIK reward card was the first of its kind. Reward what's Epik! My ROLE: CAMPAIGN IDEA /CREATIVE DIRECTION /ALL BRANDING/DIGITAL/SOCIAL
See live project
