CPG
As the official snack sponsor of the Sundance Film Festival, Stacey’s Pita Chips hosted Stacey’s "Roots to Rise "Market. My team and I led the concept, design, and execution/build of this wildly successful event. We designed the Market to showcase products from past and present Stacey’s Rise project winners. In addition, the visitors could view the Rise film at daily screenings and sample a variety of curated snacks featuring Stacey’s pita chips products.
Stacey'S Pita Chips also hosted several panels featuring Stacey's Rise Project winners, the creators of the Rise film, women in film and entertainment (sponsored by Variety), and Stacey's Pita Chips founder, Stacey Madison. This was one of the most visited and talked about activations at the 2023 Sundance Film Festival, and garnered over 2.5 billion impressions. My role: CONCEPT DEVELOPMENT/CREATIVE DIRECTION/BRANDING/PRODUCT DESIGN/EVENT-DESIGN/CURATION
See live project
