CPG
At Pepsico design, I led a team of 24 designers and artists to create unique campaigns, experiences and LTO's for Frito-Lay's top brands, Lays, Doritos, Cheetos, Smartfood, Stacy's Pita Chips, Bare, Nut Harvest, to name a few. Smartfood teamed up with @GLAAD and @ashandchess to create inclusive Valentine’s Day influencer kits - bold limited edition packs that radiate with love.
Social first assets were created on all projects. Our Nut Harvest redesign strategy was to focus on fuel, flavor, and fun. So we went all out with a bright new palette, fresh typefaces, tasty product styling, and a distinct new sun logo. This bold new look sets Nut Harvest apart, letting the hungry masses know this grab-n-go snack packs a punch. My Role: CREATIVE DIRECTION/ BRAND DESIGN / DIGITAL / SOCIAL / PRODUCT DESIGN & DEVELOPMENT
See live project
