Lifestyle
"Love your butt." Skechers was launching its new ShapeUp shoe in a “me-too” market, a shoe that tones your lower body with every step. So, before developing the creative, we needed an insight.
What we found was that our target, a 20-something fashion-conscious female, often found dressing a fun activity in itself, especially when a girl likes her body. “Love your butt” celebrates that insight with a fun, sexy series of spots. Our concept even inspired putting heart soles on the shoes.
See live project
