Lifestyle
Kim Kardashian stars in this sexy Splitsville Super Bowl spot, dumping her trainer for her Skechers' Shape-Ups sneakers. The "Break Up 2 Shape Up" Super Bowl spot and Facebook app capitalized on what Kim Kardashian was known for at the time, breaking up with boyfriends and keeping her backside in shape. (-: This spot ranked in the top 5 of USA Today's "best celebrity Super Bowl commercials.
The spot aired with a CTA/link directing the audience to the Kim K "Break up to Shape up Sweepstakes" Facebook App, where people were encouraged to break up with what was holding them back – be it fried food, gossip, smoking, or even old sneakers (-: Participants were then entered to win a private work out session with Kim. We created a personalized video sent from Kim to each participant, encouraging them to stay strong and Shape UP. We also picked the shoe colors. My role: CONCEPT/ CREATIVE DIRECTION / BRANDING / DIGITAL / SOCIAL
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