Lifestyle
One of the special perks of playing our "Pass the Ball Challenge" was being entered to win exclusive FIFA /Frito Lay-branded soccer gear. PepsiCo/FLNA partnered with FIFA to create exclusive branded soccer merch for the VIP winners in our digital World Cup activation, "Pass the Ball Challenge."
The most sought-after prizes were the limited edition World Cup soccer merch we created, including beautifully designed jerseys, soccer scarves, gym bags, and unique soccer balls. We designed each item with the collectible nature in mind, keeping the Lays, Doritos, and Cheetos brands front and center. Our shoot captured the cool and eclectic way soccer jerseys and gear are worn by today's youth.
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