Beauty
"What inspires you?" John Paul Dejoria, Founder of Paul Mitchell, came to me asking for a unique campaign that would celebrate artists and athletes at the top of their field. Dejorios’s passion for celebrating artistry was our strategic centerpiece. We featured a collection of incredible hairstylists, athletes, musicians, and dancers who were creating next-level art in their craft, while reinforcing the PM brand equity.
This iconic montage campaign was created to air during the Winter Olympics and was the first spot in a series to launch the "What Inspires You "campaign. The Tea Tree short film was creative that accompanied the brand launch online. It was a site takeover used to celebrate the pure natural ingredients, beauty, and spirit of it's Hawaiian roots. My role: CAMPAIGN CONCEPT/CREATIVE DIRECTION
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