Fashion
"The gift. The wrapping." The Parisa Lingerie brand tasked me with developing a campaign for their European launch that would get people talking. Our approach was provocative and sexy. We worked from the insight that a woman’s body is the real gift and lingerie is meant to complement and entice (-:
The beautiful lingerie was featured in a way that had never been done before. Parisa played a supporting role in this campaign that delivered on the insight that lingerie is meant to be taken off to get to the gift, just like beautiful wrapping paper. This Campaign was featured in the prestigious Graphis Annual, Lurzers International. My role: STRATEGY / CONCEPT / CREATIVE DIRECTION / CAMPAIGN DESIGN + DEVELOPMENT
See live project
