Beauty
OBAGI CLINICAL
Obagi Medical is a 30-year leader in the physician-dispensed skin care industry. Sephora recognized a gap in its portfolio and approached Obagi to introduce this brand direct to consumers. I was brought on to help ensure a successful launch, which meant creating a lifestyle brand relevant to consumers at Sephora while maintaining the strong Obagi medical brand heritage.
Building on the insight that millennial beauty consumers want the most out of life and want impactful beauty products, we created a campaign around the idea of "High-Impact." We developed a visual world that is clean, clinical, and science-based while adding in consumer assets that show product efficacy with beautiful macro skin photography. In addition, we created sexy science content! From "how-to" videos to educational ingredient videos. My role: STRATEGY / CAMPAIGN IDEA / CREATIVE DIRECTION / BRANDING / DIGITAL / SOCIAL / MARKETING PLAN
See live project
