Editorial
Wunderbar partnered with Starz Network and Treats Magazine to change America's perception about nudity. We aimed to bring a renewed reverence to the female form and restore it as high art. The goal was to create a more modern-day Pirelli calendar, one with models & influencers instead of celebrities and supermodels. We created a public contest, where each girl was voted in, and 12 calendar finalists were selected. My ROLE: STRATEGY / CAMPAIGN IDEA / CREATIVE DIRECTION / DESIGN & BRANDING / DIGITAL / SOCIAL / PRODUCT DESIGN /ALL GO TO MARKET ASSETS / EVENT
We achieved this by creating a first-of-its-kind social media-driven casting, complete with Snapchat takeovers by the girls to rally their followers. The selection process included three rounds of voting by the global Nu Muses community and resulted in the casting of our final 12 Nu Muses. We had a 10-day shoot in the Dominican Republic and finished with an unveiling of the beautiful calendar at Art Basel Miami. The entire campaign and brand garnered over 155 million impressions within the first three weeks of launch! The Documentary “Nude” was the result of 6 months of filming (the making of Nu Muses), which was launched exclusively on Starz network.
See live project
