Beauty
Nailtini, "Cocktails for nails." I developed a campaign for Nailtini that explained their name, point of difference at a glance. Nailtini was the first brand that encouraged women to mix their polish colors. All Polish Colors were named after cocktails and came with cocktail menus and recipes. We created a Nailtini in-store iPad kiosk app for Duane Reade stores in NYC. The app allowed customers to "step up to the bar' and begin cocktailing. mix, match, and sample Nailtini's unique array of beautiful nail polish and topcoat products.
Customers could try out their nail cocktails at the cosmetic counter virtually before purchase. The campaign was awarded the year’s most original in the cosmetic/nail category, and the campaign was featured in the prestigious international Graphis Advertising Annual and Archive Magazine. We were one of the first polish brands asked to pilot the new CVS "store within a store beauty program." My role: STRATEGY/CAMPAIGN CONCEPT/CREATIVE DIRECTION/ BRANDING/DIGITAL/SOCIAL/ACTIVATIONS
See live project
