CPG
Epson's brief was to challenge us to communicate "mock speed" in a memorable way. Epson's printers are top of the line and help "Run your business at full speed". Epson was seeking work to communicate two key points: mind-blowing speed and reliability. The Brand website and series of videos we created did just that.
We showcased the speed by actually having the Work Force Pro be the star of the show - And we created a memorable mascot, the Iconic Work Force Cheetah with a jet pack. The cheetah was a huge success and was rolled out in-store and online. My role: STRATEGY / CONCEPT / CREATIVE DIRECTION / CAMPAIGN DESIGN + DEVELOPMENT
See live project
