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Spirits
El Negocio is a premium tequila born from the vision of the two founders of the cult 100-point winery Memento Mori. Guided by third-generation tequilero and Master Distiller Chava Rosales, El negocia is the first ever Tequilla aged in !00 -pt wine barrels. El Negocio’s meaning "the deal" is depicted here as the handshake.
We were tasked to create a campaign and world that represented the coming together of these two distinct worlds... The refined and rich wine-making heritage and the wild and premium tequila craftsmanship. The idea was to appeal to both the refined high-end wine drinker and more wild and edgy top-shelf tequila drinker. My rOLE: CREATIVE STRATEGY/CREATIVE DIRECTION/DIGITAL/SOCIAL/PRODUCT DESIGN
See live project
