Lifestyle
When tasked with launching a totally new kind of club, The Drais Beach club-Night club on the Las Vegas strip, we knew we not only had to grab the attention of the Millennial set, we also had to educate them about what would be different once inside. They had plenty of nightclubs and lounging by the pool options, but Nothing like the rooftop beach club - nightclub experience Drais had to offer. A bikini could now take you into the pool and onto the dance floor. The beach club and nightclub had indeed been "Reinvented by Drais".
We created the tag line to alert club goer's that what they learned to expect from the strip had been turned on its head. Cocktail and fashionable evening attire now was a perfect complement to bikinis and swim trunks. "The Reinvented by Drais" campaign was hugely successful and was splashed across the strip on jumbotrons, in taxis, hotels, & Casinos alike. Drais Launched to a sold-out crowd My role: STRATEGY/CAMPAIGN IDEA /CREATIVE DIRECTION/ BRANDING/DIGITAL/SOCIAL
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