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Beauty
At CRUSHXO, our mission was to launch a stunning new line of Chrystal-infused color cosmetics whose purpose is to help "CRUSH" things holding women back. We aligned on 4 causes to start, with 4 influencers who were passionate about their individual causes. #CRUSHFEAR #CRUSHINSECURITY #CRUSHGENDERCIDE #CRUSHCANCER. CRUSHXO is more than a make-up brand, it's more like a movement.
Crush provided premium beauty products with purpose. Our unique formulas are infused with the energy and healing properties of crushed gemstones, like rose quartz and tourmaline. Crush supports vital nonprofits tackling women's issues. Hence our tagline," BE THE BEAUTY. BE THE CHANGE ". My role: PROJECT CONCEPT, BRAND STRATEGY, CREATIVE DIRECTION, ALL CONTENT CREATION, WEBSITE + SOCIAL + DIGITAL, DEVELOPED ALL FORMULATIONS, DESIGN OF PRIMARY+SECONDARY PACKAGING
See live project
