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Beauty
At CRUSHXO, our mission was to launch a stunning new line of Chrystal-infused color cosmetics whose purpose is to help CRUSH what's holding women back. We aligned on 4 causes to start, with 4 influencers who were passionate about their individual cause. #CRUSHFEAR #CRUSHINSECURITY #CRUSHGENDERCIDE #CRUSHCANCER. More than a make-up brand, more like a movement.
Crushxo provided top-quality beauty products with purpose. The brand was conceived to empower, inspire, and to give back. Our unique formulas were infused with the energy and healing properties of crushed gemstones. Crushxo supports vital nonprofits tackling women's issues. Hence our tagline," BE THE BEAUTY. BE THE CHANGE ". My role, Project concept, brand strategy, all creative direction through production, including website social, all custom formulations and packaging.
See live project
