“Everything in life should be this simple.” Clearwire was the first in-market provider of wireless 4G. The Seattle-based company came to DDB to begin launching the products in various markets as the technology was deployed and came online. The campaign we created was supported in multiple channels: TV, radio, out-of-home, online display/landing pages, and guerrilla stunts.
There was great sentiment in the market that cable companies had sloppy and difficult customer service. The campaign won several awards and helped put the Clearwire brand on the map. Our work helped Clearwire get acquired by Sprint in July 2013. My ROLE: CAMPAIGN IDEA /CREATIVE DIRECTION /BRANDING/DIGITAL
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