AMERIQUEST “Don’t judge too quickly.” Ameriquest Mortgage was one of America’s largest subprime mortgage lenders. The problem for them was that people with bad credit typically didn’t think they would qualify for refinancing. Hence, “don’t judge too quickly.”
So we developed a campaign around the message that Ameriquest wouldn’t judge you by past credit problems. This was one of the spots in the campaign. It was in the top 5 most recalled Super Bowl spots of that year, a television special on advertising called it the second funniest commercial of the year, it also won a Gold Cannes Lion, One Show Gold Pencil, and won in advertising competitions around the world, including the London International.
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