Spirits
ABSOLUT "Absolut Spring." Absolut Vodka is famous for its Iconic advertising campaign. The bottle creative was the most iconic ad campaign of the subsequent past three decades — all including the Absolut bottle in a variety of creative displays, So when Michel Roux, the president of the company sits in your conference room and says he wants something special for a high-end magazine run, well you swallow hard and get to work.
This ad brought a smile to his face and new life to their bottle campaign. This ad was the first in a series of interactive ads, designed to celebrate the seasons. The illustrative use of spring flowers camouflaging a packet of wildflower seeds was tipped into the magazine. The copy asked people to “bring on the spring flowers.” This campaign was the first asset used in a campaign to highlight infused vodkas, in this case with a variety of blossoms.
See live project
